Nicaragua

At Home with Plasencia Cigars in Estelí, Nicaragua

After Las Villas and Rocky Patel, my next cigar factory visit was Plasencia. I was delighted. I had only learned of Plasencia the previous year when I was working in Antigua, Guatemala. The proprietors of the best lounge in Antigua (Antigua Cigars) told me the story of the Plasencia family and introduced me to their cigars. They have been in regular rotation for me ever since.

The Plasencia family started out in the industry in the mid 1800s as tobacco farmers in Cuba after the Plasencia patriarch immigrated there from the Canary Islands. They left during he revolution in the early 1960s and moved their operation to Nicaragua. In the 1970s the turbulence in Nicaragua caused them to move to Honduras where they started making cigars for other brands. In the 1990s they returned to Nicaragua and became one the of the most famous and prolific growers and producers (still for other grands) of the cigars outside of Cuba. In 2017, the family decided to start producing cigars under their own name and the Plasencia brand of cigars was born. They are excellent cigars, the Alma Fuerte being my favourite.

I love how they have been in the business for generations and how they have innovated to grow certified organic tobacco and developed way to grow the crops with less water. They are committed to environmental practices. I should say here that no was is paying or asking me to write this. I’m just a fan.

So I was delighted when I was invited to tour the Plasencia factory in Estelí.

I walked to the factory from my hotel. Long and hot, but manageable. I didn’t want to deal with taxis.

I entered the impressive yellow building and was met with my host.

He took me on a tour of the factory. I won’t go through the steps involved or how this experience enlivened my already deep-rooted passion for cigars, as I have done that in the Las Villas and Rocky Patel posts. I was walked through the same, incredible process of cigar fermentation, rolling, aging, testing, and finishing. All by hand, as it has been done for centuries.

The family’s history is told in a series of photos and the story displayed on a wall after entering the building.

A few things surprised me about Plasencia. It isn’t just a company where these people work; they pride themselves on being a responsible employer. (Take note, corporations.) They pay a good wage, they provide health care onsite, they provide free pre-school for the children of workers, they grow food and use it to supply meals to their workers…it was apparent that this is a company that cares. I usually cringe when I hear an employer calling its workplace a family, but there was a true sense of that here. The walls were lined with quotes from writers and thinkers like Emerson and there were displays about the Plasencia baseball team and about the importance of mental health. It was impressive, and not what I expected. They even make a point of employing blind people in certain jobs where the task can be done by touch. I came in as a fan of the cigars and left as a fan of that and their corporate culture.

The tour ended in their onsite cigar lounge / café / bar, where I had a coffee and cigars and continued to chat with my host.

I left, with a nice gift bag, and my host insisted on driving my back to my hotel. (He thought it was crazy I had walked.) When he turned on his truck, 1980s Madonna blasted from the speakers. “The radio?” I asked curiously. “No. It is a CD,” he replied and said how much he liked Madonna. Full of surprises, down to the final moments.

These three cigar factory visits were incredible. I felt even more zealous about this thing that I love and that has, truly, shaped so much of my life. It was also a reminder of the kindness and generosity of cigar people and how, despite being strangers, we connect over this shared passion.

What a great way to end my week in Estelí. The next day I would leave Estelí for Granada.

Nicaragua

Two Days in Colourful Granada

Leaving Estelí for Granada

I left Estelí, Nicaragua early on Friday morning. I left the way I came, in a private care instead of on the bus. Friday was a working day for me, and I couldn’t afford to spend half of it in transit, so I hired a driver. The trip took about 2.5 hours. Not a bargain, price-wise, but worth it

Arriving in Granada, I was immediately charmed. This was the colourful city I’d seen in pictures, and it was the city in which I had planned to spend my entire week, before the lure of cigars and tobacco farms took me to Estelí. We arrived in Granada at about 8:00 AM. I would leave two days later. Two days was enough time in Granada.

*main square as seen from my hostel window*

The Poshest of Hostels

I was staying at the Selina Hostel (since changed its name to Socialtel Granada); it was an absolute delight. It’s one of those fancy hostels that feels more like a hotel than than it does just a regular hostel (a poshtel). It is pricier, but you can’t argue with the quality. I had booked a private room, and it was gorgeous. The common areas were full of people hanging out, drinking smoothies and beer, planning day trips to volcanoes, and chit chatting in aesthetically appealing surroundings. As a side note, I did plan to do a day trip to a volcano but it just wasn’t happening while I was there due to volcano activity so I just hung out in the town.

I spent Friday morning sitting on the patio in front of the hostel having a cigar and working on my laptop. With work done, I went out to explore for the weekend.

Wandering Granada

Grenada is one of those places that doesn’t really have tourist attractions per se, it’s really that the city itself is the attraction. It is a gorgeous Spanish colonial town with the oldest architecture dating back nearly 500 years. The buildings are brightly painted, and the streets are cobblestoned. In the centre is a leafy square presided over by a tall bright yellow church.

I know, it’s a lot of photos, but its is just so pretty

It has an active street life, with markets, people playing dominoes, food and drink vendors, add a selection of horses and donkeys.

The central market was an explosion of colours, smells, and fruity goodness.

It is an ideal place for wandering with no destination.

The only downside to Grenada was that it was blisteringly hot and humid. It was hot in Estelí but in a comfortable sort of way. It was so hot when I was in Granada in February that at certain points I felt like I couldn’t see. No matter, the city had an ample assortment of charming cafes and breezy courtyards that I could sit in to take respite from the heat and drink a refreshing beverage or a coffee.

And that’s basically what I did in Granada: I wandered around, I looked at buildings, I took pictures, and I had and I had tasty (non-alcoholic) beverages.

*smoothies, coffee, and a virgin passion fruit colada*

One of the great things about being Granada was that there was a variety of food. It reminded me a lot of Antigua, Guatemala in the sense that it really does cater to tourists and so it has charming cafes with good assortments of vegetarian food. I was in heaven I was able to have vegetarian dishes and nice salads without getting sick. The downside of this was Granada is not particularly cheap. You’re going to pay almost Canadian prices for the pleasures of those lovely cafes. But I was fine with it.

Smoking Cigars in Granada

Of course I smoked cigars. There was one small cigar factory in Granada: Dona Elba. It’s tiny, as their main factory is in Estelí, but there were people in there rolling cigars and cigars were for sale. I made a point of going there and tried a couple of their locally rolled cigars, each of which was only OK. I sat in a rocking chair in their shop area and smoked this very unfortunately named cigar when I was joined by the tired wife of a cigar curious tourist who sat down to talk to me. It was one of those conversations that started normal but then took a turn when this woman, who was from America, began telling me about her COVID conspiracy theories and how Muslims are ruining Europe. Awkward. I obviously don’t agree with her theories and there’s just no point in debating some people. At that point I miss being in Estelí where almost no one spoke English.

*A nice little factory with unremarkable (and one unfortunately named) cigars*

One other note on cigars, don’t buy any here unless it is from a proper cigars store (and even then be careful); Granada was full of egregious fake cigars – not just fake Cubans, but fake non-Cubans, like Padron, Fuente. Nasty looking things, some with beetle holes.

In the evenings I sat outside enjoying the less hot air and smoking cigars, well the people from the nearby hostels marauded about in search of drinks.

It was all perfectly pleasant and was an excellent end to my time in Nicaragua.

Heading Home

I flew home via Mexico City where I had a ten-hour overnight layover. Normally, when flying through Mexico City I’ll go into the city, but I had no desire to go in the middle of the night sleep couple hours and come back to the airport, so I booked a ‘room’ at a little pod hostel just outside of the airport. (izZzleep.) Literally outside the door of the airport and up a flight of stairs. It was my first time staying in one of these little space age pods and I loved it. Great use of my time and money.

Nicaragua was a success I felt fulfilled and rejuvenated.

My next trip would keep me in the Americas: a short jaunt to southern California.

Nicaragua

Farm to Factory with Rocky Patel

During my week in Estelí, Nicaragua, and the day after my visit to the Las Villas cigar factory I had the privilege of visiting the Rocky Patel farm and factory.

Rocky Patel is a brand started in the mid 90s by a Hollywood lawyer named Rakesh “Rocky” Patel who became passionate about cigars and sold his law practice to start a cigar company. This is a story that is close to my heart. Today Rocky Patel is one of the best known non Cuban brands in the world.

Factory

The people at Rocky Patel were unbelievably generous with their time. I was met by a representative of the company, a girl named Gissell who spoke excellent English, and she took me on a tour of the factory. She walked me through the entire process from rolling the cigars to aging them, banding to boxing them. I was familiar with the process, and it was fresh in my mind for having visited the factory yesterday, but I appreciated seeing how the Rocky Patel factory operates.

It was a big operation, but like all cigar factories, things are pretty simple. It’s a room with long wooden tables, divided into sections, kind of like cubicles in a library, and a person sits at each one and does their job. There’s the person who bunches the tobacco, creating the blend, the person who rolls the tobacco, the person who takes the cigars and puts them into a wooden cigar press to help them hold their shape, the person who applies the wrapper (which is the outside leaf), and the person who takes each cigar and puts it into a little machine that puffs air through it to check to see if it is rolled correctly. If the cigar is rolled too tight you can’t smoke it easily, and if the cigar is rolled to loosely it burns too quickly and too hot. The man who does the testing keeps track of whose cigars or not meeting the standard.

rollers

We also visited the room where women de-vein the tobacco leaves, the and the room where men are sorting the cigar leaves into bundles to make the blends, weighing them, and keeping the records. Everything is done by hand. Pen and paper.

The factories are warm. There are fans but you can’t have air conditioning blowing on the tobacco. Tobacco is a sensitive product that needs to be kept warm, but not too warm; and humid but not too humid.

The atmosphere of the room is nice. People seem to be having a good time, or as much as you can while working. A lot of them have headphones in but others are chatting with each other as they roll cigars, but they are working quickly. A perfect marriage of speed and precision is desirable. I tried rolling a cigar once and I know first-hand that it is not as easy as they make it look.

After the cigars are rolled, they are aged in bundles on shelves for anywhere from a few months to up to a year before they are boxed and sold.

When it is time for the cigars to be boxed, there is someone whose job it is to separate the cigars into different shades of brown, to ensure that when you buy a box of cigars there is a uniform colour of the cigars in the box. This is purely for aesthetics. The lighter coloured cigars go with the lighter coloured cigars and the darker with the darker coloured cigars. In Cuba, it is said that they separate the cigars into 40 different shades of brown. I don’t know if that’s accurate or if it’s true in Estelí, but the man who was doing the colour organizing certainly had a lot of different shades of brown on the table in front of him.

The cigars are banded, again, by hand, and put into boxes for distribution and sale.

Just as with the day before, I felt amazed by the level of work that goes into making each cigar and how little it has changed over the centuries.

When the tour of the factory was finished, we were joined by Luis, a former lawyer himself, and we took a drive out to the farm.

Farm

This was a new experience for me. I had visited a tobacco farm in Cuba, but at the time the plants had been harvested so it wasn’t much to see. Being at the Rocky Patel farm in Estelí, I was giddy with excitement. It was stunning. The header image on this post is a view of the field. Bright green plants against a clear blue sky. It looked like heaven.

I wandered to the fields and took pictures and gently caressed leaves like a real weirdo.

Another thing I hadn’t seen before, was tobacco flowers. These are the flowers that grow on the tobacco plant. They’re pink! I had no idea.

Right near the fields, were large barns where the tobacco goes after it’s harvested.

Once the leaves are harvested, they go into the barn where they are hung on wooden rods high up into the barns rafters. When they’re hung up, they’re green and as they dry, they turn brown. The racks of leaves are rotated to ensure that they all get uniform humidity and exposure. As with every other aspect of cigar production, this is all done by hand. Women string the tobacco leaves into long garlands; men take the tobacco leaf garlands up into the rafters and hang them over the wooden beams. The barn smells incredible.

They told me that once a year they have fancy dinners in the barn where they bring in a large table and eat and drink surrounded by tobacco. I tried unsuccessfully to wrangle an invitation.

We then visited the building where the tobacco was put into, effectively, big piles, where it ferments for up to a year. The tobacco must be kept at a very stable state of humidity and temperature, and it is monitored constantly.

Finally, and a bit out of sequence, we visited the greenhouses where the little tobacco seedlings start their lives. Future cigars. I have never been so excited to visit a nursery.

The people at Rocky Patel were so wonderful. Explaining to me the entire process, tolerating my ceaseless enthusiasm, and not laughing too hard at me when I tripped walking in the field and landed in a muddy creek. At the end of the visit, they gave me a small gift box with an assortment of their cigars. There’s no people like cigar people.

*me, Gissell, and Luis. I didn’t get the pink shirt memo*.

I felt so lucky to have been able to visit these two factories. An at the time that I visited Rocky Patel I thought that it would be the second of two factory visits that I would make; but that afternoon I got an e-mail arranging for me to visit Plasencia the next day, which would be my final day in Estelí.

Nicaragua

Visiting Las Villas Cigar Factory in Estelí

In was in Estelí, Nicaragua remote working for a week and, as it is the cigar production centre of Nicaragua, I had reached out (with the help of a Spanish speaking colleague) to some factories to arrange tours to Las Villas, Rocky Patel, and Plasencia. This led to one of the more unique and personal experiences I have had, combining two of my passions: travel and cigars.

The first of the factories that I visited in Estelí was Las Villas. This wasn’t a factory or brand that I was familiar with, but they were the first to extend an invitation so happily accepted.

I walked there from my hotel. It took a little less than half an hour but the heat made it feel longer. Along the walk I passed other buildings that had cigar logos on the outside. These were not ones that I was familiar with and appeared to be small operations. Occasionally I walked past a building that had no signage outside whatsoever but I could hear voices and smell tobacco through the cracks in the windows. I don’t mean that I could smell smoke from tobacco I meant that I could smell raw tobacco, and it was apparent to me that these were also small rolling operations. There are entire streets in Estelí that smell like tobacco, or like heaven depending on your perspective.

*other, random factories passed en route*

I walked down some unpaved back roads in a residential neighbourhood and passed a couple of donkeys when I found my destination. Behind the security gate was a small, new-looking building containing the cigar factory.

I was met by a fellow who gave me a tour of the factory, I think because his English was the best of the people on staff. And I feel like a jerk because I wrote down the names of the people that I met but I lost the paper and so I don’t remember his name, but this was him and me in the picture enjoying a cigar.

He took me through the Las Villas where people were fermenting tobacco, rolling cigars, bundling and aging them. This glimpse into cigar production was truly fascinating. I had visited factories previously in Miami and Cuba, but it was still thrilling to see. Something about cigars that not many people realize unless you know cigars is how many steps it takes to make a cigar from when you plant the seed to when you box them up. They go through a long and intricate process of growing, harvesting, aging, fermenting, sorting, rolling, testing, aging some more, banding, and boxing. It is said that a cigar passes through 200 hands on its way to being ready to smoke. It’s one of those rare items that still, today, is made entirely by hand. I find it kind of moving to see all of these people handcrafting this thing that I enjoy so much. I don’t think I take it for granted, but it is very special to see first hand all of the effort that goes into a cigar.

My guide showed me around the factory and took me into the rooms where they were aging tobacco. He gave me a cigar to sample which was excellent (and thankfully it was excellent, because I had never had these cigars before and it would have been an awkward experience if the cigars were bad).

Cigars in various forms. The ones in the middle at the ‘By the Book’.
The little oily pigtail ones on the end are a custom roll for a buyer.

After the tour I was taken into the office of the owner of the company and his brother. Guillermo Pena Jr. Is the owner of Las Villas and of course I forget his brother’s name because I lost the little piece of paper where I wrote it down. The brother didn’t speak English, but Guillermo did. He told me the story of how he and his brother grew up in Cuba and worked as cigar rollers there before escaping to Miami in the early 2000s. They started working initially at cigar factories in Miami before going out on their own to create their own cigars. They eventually created a factory in Estelí, Nicaragua and started rolling cigars for other brands as well as creating their own. They started with eight rollers and today they have over 200. While I was there, I tried a Las Villas cigar called By The Book, which came in a cigar box that looked like a book. It was excellent. Full bodied, leathery, earthy, with a hint of natural sweetness, and a perfect construction in an oily wrapper. It was a truly amazing experience to be sitting in this office on the leather sofa in the middle of a cigar factory in the middle of Nicaragua talking about cigars with these men. bonded over our mutual passion.

I left feeling elated. It was such a unique experience – but it was only the first of three.

The next day I would visit Rocky Patel and tour both the farm and factory.

Wandering North

At Home with Plasencia Cigars in Estelí, Nicaragua

Leave a Reply

Share this:

Related Posts

Leaving Estelí for Granada

The Poshest of Hostels

Wandering Granada

Smoking Cigars in Granada

Heading Home

Share this:

Factory

Farm

Share this:

Share this:

Leave a Reply